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Gambling Survey for Great Britain - Wave 1, January to May 2026 report
Published: 17 September 2026
Last updated: 17 September 2026
This version was printed or saved on: 18 September 2026
Online version: https://www.wenthink.com/report/gambling-survey-for-great-britain-wave-1-january-to-may-2026-report-official-statistics
This report contains detail of the response rates achieved and weighting strategy for Wave 1, 2026 of the Gambling Survey for Great Britain (GSGB), which was carried out between 19th January 2026 and 26th May 2026.
Detail on the background to the survey, the methodology, sampling strategy, and questionnaire content are provided in the Gambling Survey for Great Britain - technical report.
Data tables are provided in Statistics on gambling participation – Wave 1, January to May 2026.
| Response of issued addresses | Total addresses (number) | Total addresses (percentage) | Total eligible (percentage) |
|---|---|---|---|
| Issued addresses | 21,750 | 100% | Not applicable |
| Assumed ineligible | 1,958 | 9% | Not applicable |
| Assumed eligible (residential addresses) | 19,793 | 91% | 100% |
| Refusal or unable to take part | 29 | 0% | 0% |
| No response | 16,090 | 74% | 81% |
| No response | 16,090 | 74% | 81% |
| Productive addresses | 3,674 | 17% | 19% |
In total, 21,750 addresses were issued. In remote surveys (that is where participants complete the survey independently without any involvement from an interviewer), no information is known about the reason for non-response in individual addresses. However, it was assumed that 9% of addresses in the sample (1,958) were not residential and were therefore ineligible to complete the survey1.
In total, 3,674 addresses were productive. The adjusted address-level response rate, that is the proportion of eligible addresses where a questionnaire was completed by at least one adult, was 19%. There was no response from 16,090 addresses and a further 29 addresses had an individual contact to the office to say they did not wish or were unable to take part.
Table A.2 (Address-level response, by country and Government Office Region) shows the breakdown of the issued sample in England, Scotland, and Wales, and English regions and the household response rate in each country and region. In total, 86% of the issued addresses were in England, 9% in Scotland and 5% in Wales. The household response rate was 18% in England, 20% in Scotland and 20% in Wales. In English regions2, the highest response rate was achieved in the South East and South West (21%) and the lowest in London (14%).
| Country or Government office region | Total issued addresses (number) | Total issued addresses (percentage) | Total assumed eligible addresses (number) | Total assumed eligible addresses (percentage) | Total productive addresses (number) | Household response rate (percentage) |
|---|---|---|---|---|---|---|
| England | 18,671 | 86% | 16,991 | 86% | 3,112 | 18% |
| North East | 939 | 4% | 854 | 4% | 158 | 18% |
| North West | 2,521 | 12% | 2,294 | 12% | 379 | 17% |
| Yorkshire and the Humber | 1,840 | 8% | 1,674 | 8% | 302 | 18% |
| East Midlands | 1,619 | 7% | 1,473 | 7% | 270 | 18% |
| West Midlands | 1,907 | 9% | 1,735 | 9% | 327 | 19% |
| East of England | 2,078 | 10% | 1,891 | 10% | 377 | 20% |
| London | 2,786 | 13% | 2,535 | 13% | 364 | 14% |
| London | 2,786 | 13% | 2,535 | 13% | 364 | 14% |
| South East | 3,022 | 14% | 2,750 | 14% | 565 | 21% |
| South East | 3,022 | 14% | 2,750 | 14% | 565 | 21% |
| South West | 1,959 | 9% | 1,783 | 9% | 370 | 21% |
| Scotland | 2,007 | 9% | 1,826 | 9% | 366 | 20% |
| Scotland | 2,007 | 9% | 1,826 | 9% | 366 | 20% |
| Wales | 1,072 | 5% | 976 | 5% | 196 | 20% |
| All addresses | 21,750 | 100% | 19,793 | 100% | 3,674 | 19% |
Following the process of removing duplicate responses3, cases deemed to have completed the online questionnaire too quickly to have properly engaged with the questions, and cases above the maximum 2 completions per household4, it was assumed that all responses in the dataset were from 5,277 unique individuals who had completed the questionnaire.
In total, 45% of the responding unweighted sample were male, and 55% were female, as shown in Table A.3 (Individual-level response, by sex and age). This under-representation of males is similar to that seen in the latest published results for other surveys with the same completion modes, for example, - the British Social Attitudes (BSA) 2022 survey - BSA 40 Technical details(opens in new tab)(pdf).
Those in the youngest age group were the least likely to take part: 5% of responding adults were aged 18 to 24, whereas this age group makes up 11% of the adult population of Great Britain. Conversely, 18% of responding adults were aged 65 to 74, whereas this group makes up 12% of the population. (Table A.3 Individual-level response, by age and sex).
This difference in taking part was particularly pronounced among male participants aged 18 to 24. Men aged 18 to 24 accounted for 4% of the male sample (this age-sex group makes up 11% of the male adult population of Great Britain). The equivalent proportions for females were 6% in the sample and 10% in the population aged 18 to 24. In contrast, males aged 65 to 74 accounted for 20% of the male sample (this age-sex group makes up 12% of the male adult population of Great Britain). The national percentages are based on the 2023 mid-year population estimates for Great Britain: Estimates of the population for the UK, England, Wales, Scotland and Northern Ireland by the Office for National Statistics (ONS) (opens in a new tab).
| Age group (years) | Total participants: male (percentage) | Total participants: female (percentage) | Total participants: all (percentage) | Total Great Britain population: adult males (percentage) | Total Great Britain population: adult females (percentage | Total Great Britain population: all adults (percentage) |
|---|---|---|---|---|---|---|
| 18 to 24 | 4% | 6% | 5% | 11% | 10 | 11% |
| 25 to 34 | 14% | 18% | 16% | 17% | 17 | 17% |
| 35 to 44 | 16% | 18% | 17% | 17% | 17% | 17% |
| 35 to 44 | 16% | 18% | 17% | 17% | 17% | 17% |
| 45 to 54 | 13% | 14% | 14% | 16% | 15% | 15% |
| 55 to 64 | 20% | 16% | 18% | 12% | 12% | 12% |
| 65 to 74 | 20% | 16% | 18% | 12% | 12% | 12% |
| 75 and over | 16% | 11% | 13% | 11% | 13% | 12% |
| All participants | 45% | 55% | 100% | 48% | 52% | 100% |
| Unweighted bases (number) | 2,382 | 2,876 | 5,258 | 25,899,136 | 27,630,798 | 53,529,934 |
Table A.4 (Individual-level response, by mode of completion and sex) shows response rates by mode of completion, overall and for males and females separately. Overall, 70%(3,6815) completed the survey online and 30% (1,596) completed a postal questionnaire. These results are broadly in line with expectations, based on the development stages of the GSGB.
| Sex | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (percentage) | Individual-level response: Total completions (number) |
|---|---|---|---|---|
| Males | 70% | 30% | 45% | 2,382 |
| Females | 70% | 30% | 55% | 2,876 |
| All participants | 70% | 30% | 100% | 5,258 |
| Unweighted bases (number) | 3,679 | 1,579 | 5,258 | 5,258 |
There was little difference between males and females in the mode of completion. In all age groups, except those aged 75 and over, a higher proportion of participants completed the survey online than filled in the postal questionnaire. Of those aged 75 and over, 40% completed the survey online compared with between 52% and 92% of those in the younger age groups as shown in Table A.5 (Individual-level response, by mode of completion and age).
| Age group (years) | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (percentage) |
|---|---|---|---|
| 18 to 24 | 83% | 17% | 339 |
| 25 to 34 | 86% | 14% | 806 |
| 35 to 44 | 82% | 18% | 961 |
| 45 to 54 | 73% | 27% | 862 |
| 55 to 64 | 61% | 39% | 1,038 |
| 65 to 74 | 47% | 53% | 1,062 |
| 65 to 74 | 47% | 53% | 1,062 |
| 75 and over | 30% | 70% | 815 |
| All participants | 30% | 70% | 815 |
| Unweighted bases (number) | 3,759 | 2,124 | 5,883 |
The mode of survey completion was similar for those who participated in gambling in the past 4 weeks and those who did not, with 71% of those who participated in gambling in the past 4 weeks completing the survey online and 70% of those who did not, as shown in Table A.6 (Individual-level response, by mode of completion and gambling participation in the past 4 weeks).
| Gambling prevalence in the past 4 weeks | Individual-level response: Online completions (percentage) | Individual-level response: Postal completions (percentage) | Individual-level response: Total completions (number) |
|---|---|---|---|
| Gambled in the past 4 weeks | 65% | 35% | 2,828 |
| Not gambled in the past 4 weeks | 65% | 33% | 2,968 |
| Unweighted bases (number) | 3,757 | 2,039 | 5,796 |
1When estimating the proportion of ineligible addresses on an online survey, it is best practice to assume the same ineligibility rate as a recent face-to-face survey which uses the same sample frame and sampling approach and for which detailed outcomes are known for the entire issued sample. Ineligibility rates in Postcode Address File (PAF) face-to-face surveys tend to fall between 8% and 10% and 9% is the rate recorded in the most recent face-to-face British Social Attitudes Survey (2019) and so has been used as an appropriate default for this survey.
2Regions are shown only for England because the sample is so big, and the Scotland and Wales samples are equivalent to the size of an English region.
3Where a single participant completed the survey a second time.
4Where more than 2 people in a household completed the survey (for example, 2 completing the survey online and 2 different people completing postal questionnaires.
5Including 3 participants where sex could not be derived.
Table A.7 (Online questionnaire completion time, by gambling status in the past 4 weeks) shows the online questionnaire completion time. The aim was for the online questionnaire to take an average of 20 minutes to complete. The mean time taken was 18 minutes: 22 minutes for those who had gambled in the past 4 weeks and 15 minutes for those who had not gambled in the past 4 weeks. The median time taken was lower than the mean: 15 minutes for all participants, 18 minutes for those who had gambled in the past 4 weeks and 13 minutes for those who had not gambled in the past 4 weeks1.
| Gambling prevalence in the past 4 weeks | Mean (minutes) | Median (minutes) |
|---|---|---|
| All participants completing online | 23 | 16 |
| Gambled in the past 4 weeks | 25 | 19 |
| Not gambled in the past 4 weeks | 20 | 13 |
| Unweighted bases (number) | 3,742 | 3,742 |
1Participant’s completion times were calculated by summing the time taken to answer each question that they answered, but with the time for each question capped at the high outlier value for that question.
The data was weighted to take account of non-response, bias, and improve representativeness. As there was no disproportionate sampling, selection weights were not required. The weighting method consisted of 2 stages:
For the first stage, forward and backward stepwise logistic regression models were used to test which variables were predictive of the number of responses within a household. These models were run only for households with more than one eligible adult. Area-level variables (from the 2021 census for England and Wales and the 2011 census for Scotland) and household-level variables were tested. Where both a household level and area level version of a given characteristic was available, the household-level version was used, for example, if household income and Index of Multiple Deprivation (IMD) were both predictive of the number of responses, only household income was used. The final regression model included all variables that were significant in the stepwise regressions these were; percentage of owner occupiers in the area, number of children in the household, household tenure, household income, population density, percentage of persons who are economically active in the area. Region of residence was also included in the model to control for any regional differences in survey response.
The predicted probabilities from this model were used to create response weights for households with more than 1 eligible adult. The weight was checked for outliers and left untrimmed. The weight for responding households with only one eligible adult was set to 1.
The response weight was then calibrated to estimates of the eligible population, that is, residents of Great Britain aged 18 years and over. Calibration weighting adjusts the weight so that characteristics of the weighted achieved sample match population estimates, reducing bias. The following variables were included in the calibration: age categories by sex, region, IMD percentiles (quintiles for England and bitiles for Wales and Scotland), tenure, and ethnicity.
Estimates of the Great Britain population by age, sex, and region of residence were taken from Office for National Statistics (ONS) mid-year population estimates, which were for 2024 in the UK (Population estimates for the UK, England, Wales, Scotland and Northern Ireland - Office for National Statistics (opens in new tab).
Population estimates for IMD percentiles within each country were taken from ONS England and Wales (opens in new tab) and National Records of Scotland (opens in new tab). Population estimates for tenure and ethnicity were taken from the most recent Labour Force Survey (opens in new tab) data available, between January and March 2026.
After calibration, the weight was checked for outliers and left untrimmed. The final weight for the 5,277 productive individuals has a design effect of 1.28, an effective sample size of 4,115, and efficiency of 78%.